YEAD - Young European Audience Development

The RAA M-V and five organizationsfrom Belgium, France, Italy, Portugal, and The Netherlands, all working on social and cultural issues, brought together their experiences, networks, and skills to give young Europeans a chance to question their interaction with culture. From 2015 to 2019, young people 18 to 25 from underprivileged backgrounds will examine the ways in which they feel included, recognized, or rejected by certain cultural institutions.
YEAD’s goal is to encourage theseyoung people to play an active part in European culture— as spectators, by developing their appetite for culture, but also as creators, by producing art pieces themselves.
Our six associations strongly believe that the hands on experience of artistic practices is a tool for social inclusion that helps explore self-knowledge and strengthens willpower.
Videos and images will be the main creative support. Why? Because images are everywhere and learning how to read them can teach young people how to use them. Because making videos requires team work and confronting one’s ideas with others is an excellent way to articulate and develop a project. In each of the participating countries, video workshops will be set up by professionals. The short films that will come out of these workshops will speak about identity, cultural democracy, and cultural diversity.
Our wish is to map out what young people expect from culture, and to identify the current shortfalls, needs, and possibilities of the relationship between young audiences and European cultural institutions and professionals.
In conjunction with the video workshops, the program will include annual seminars between partners, presentations for professionals, and a closing festival that will take place in Brussels in 2019.


YEAD is a European project, funded by Creative Europe and the Freudenberg Stiftung.